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Official Google Payday Loan Algorithm 2.0 Launched Targets Very Spammy Queries.
Everything you need to know about SEO delivered every Thursday. Official Google Payday Loan Algorithm 2.0 Launched Targets Very Spammy Queries. Barry Schwartz on May 20 2014 at 702 pm. Google has confirmed they have released a new algorithm update to their Payday Loan Algorithm update over this weekend. This algorithm specifically targets very spammy queries and is unrelated to the Panda or Penguin algorithms. A Google spokesperson told us. Over the weekend we began rolling out a new algorithmic update. The update was neither Panda nor Penguin it was the next generation of an algorithm that originally rolled out last summer for very spammy queries.
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Google to ban ads for payday loans and other lending products from July 13 VentureBeat Marketing by Paul Sawers.
At the time of writing Googles AdWords policy on such products states. Because a consumer advisory has been issued about payday loans AdWords will only serve payday loan ads if the phrase payday loan or similar terms are included in the users query. On the Google Display Network these ads will be shown only on sites related to payday loans. So while Google was already restricting how such ads appeared on its online properties and when it will now go so far as to block any product aligning itself with payday loans a move that will be welcomed by many though probably not by the lenders. Arm yourself for the next paradigm shift at MobileBeat 2016.
U.S. crackdown on payday lenders sharpens political battle lines Reuters.
WASHINGTON/NEW YORK The U.S. government's move on Thursday to restrict payday lenders ability to profit from high-interest loans marks its first crackdown on an industry accused of preying on desperate consumers but also viewed as a last-ditch source of money. The Consumer Financial Protection Bureau unveiled a proposal that would require lenders to use a full-payment test to determine whether borrowers can afford each loan payment and still meet basic living expenses. It also would bar lenders from taking auto titles as collateral and make it difficult for them to push distressed borrowers into reborrowing according to a summary of the proposal released by the agency.
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Google bans deceptive payday loan adverts from search results.
The internet giant announced that from mid-July it would ban payday loans from its AdWords system that displays adverts at the top of search results. The move cuts off a crucial channel for many online-only lenders. Googles dominant search engine is a key online storefront with lenders bidding fiercely against each other for a prime position at the top of its results. The announcement added to a series of setbacks to the industry which has been criticised for extortionate interest rates and predatory behaviour.
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